Introduction
Four Point Digital (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains the types of personal data we collect, how we process and protect it, and your rights under the General Data Protection Regulation (GDPR) in the United Kingdom.
Our registered company details are:
Registered Company in England and Wales with Company No. 12573128
VAT Registration No. GB409288574
For questions about this policy or data practices, please contact us at [email protected].
1. Data Collection and Use
We collect and process personal data to improve our services and user experience on www.fourpointdigital.co.uk. Key areas of data collection include:
- Google Analytics: We use Google Analytics to gather anonymised information about how users interact with our site. This helps us improve functionality and enhance user experience. Data collected may include IP addresses, device details, and browsing behaviour. For details on Google’s data practices, please refer to Google’s Privacy Policy.
- Hotjar: To further enhance usability, we use Hotjar, which records anonymised user interactions, such as clicks, scrolls, and navigation paths. Hotjar does not collect personally identifiable information. For more information, please see Hotjar’s Privacy Policy.
- Contact Forms: When you submit an enquiry via our contact forms, we collect the information you provide (such as your name, email address, and message content). This data is sent directly to our email system and is used solely for responding to your enquiry. We will not use the information submitted in forms for marketing purposes unless you have given explicit consent.
2. Legal Basis for Processing
We process personal data based on the following lawful grounds:
- Consent: By providing data via our contact forms, you consent to its processing for communication purposes. You may withdraw consent at any time by contacting us.
- Legitimate Interests: We may process data to pursue legitimate business interests, provided this does not infringe on your rights.
- Legal Obligations: In some cases, we may process data to comply with legal requirements.
3. Data Sharing and Disclosure
We do not sell, trade, or rent users’ personal information to third parties. However, we may share anonymised, aggregated data with partners and advertisers to improve our website’s functionality and user experience. Any such sharing complies with GDPR requirements.
4. Data Transfers Outside the EEA
We may transfer data to countries outside the European Economic Area (EEA) where necessary for website analytics and user experience enhancements, such as with Google Analytics and Hotjar. In these cases, we ensure appropriate safeguards are in place, including the use of Standard Contractual Clauses, to maintain an equivalent level of data protection in line with GDPR requirements.
5. Cookie Policy
Our website, www.fourpointdigital.co.uk, uses cookies to enhance your browsing experience and improve site performance. Cookies are small text files stored on your device when you visit our website. We use the following types of cookies:
- Necessary Cookies: Essential for website functionality and cannot be disabled.
- Analytical Cookies: Used to track visitor behaviour and gather anonymous analytics data (e.g., Google Analytics).
- Functionality Cookies: Enhance personalisation and website performance.
By continuing to use our website, you consent to our use of cookies. You may manage your cookie preferences in your browser settings; however, disabling certain cookies may impact website functionality. For more detailed information, please refer to our Cookie Policy.
6. Third-Party Links
Our website may contain links to third-party sites, including social media platforms and partner websites. These sites have separate privacy policies and are not governed by this Privacy Policy. We encourage you to review their privacy policies independently. Four Point Digital is not responsible for the privacy practices or content of these external websites.
7. Data Security
We implement appropriate technical and organisational measures to safeguard personal data from unauthorised access, alteration, disclosure, or destruction. Despite our best efforts, no data transmission over the internet or method of storage is entirely secure. If we become aware of a data breach affecting your personal data, we will notify you as required by law.
8. Data Retention
We retain personal data only as long as necessary to fulfil the purposes for which it was collected, or as required by law. Anonymised usage data from Google Analytics and Hotjar is retained for analytical purposes, but it does not contain personally identifiable information.
9. Your Rights
Under GDPR, you have the following rights regarding your personal data:
- Access: To request a copy of your data held by us.
- Correction: To have any inaccurate or incomplete data corrected.
- Erasure: To request the deletion of your data in certain circumstances.
- Restriction: To limit the processing of your data under specific conditions.
- Objection: To object to data processing on grounds relating to your situation.
- Data Portability: To receive your data in a structured, commonly used format and transfer it to another controller.
If you would like to exercise any of these rights, please contact us at [email protected].
10. Changes to Our Privacy Policy
We may update this Privacy Policy periodically to reflect changes in data practices. Any updates will be posted on this page with an updated revision date.
11. Contact Us
For further information or to raise concerns regarding data privacy, please contact:
Four Point Digital
Email: [email protected]
Website: www.fourpointdigital.co.uk